Saturday, September 19, 2015

Nesting Storks



Feathered guests in Moscow suburbs (region). Nesting storks outside Moscow, Russia via Twitter.

Friends Exhibition in London

For fans of the classic TV show Friends, there is a museum exhibit in London that recreates Monica's apartment.

Spacemen Exhibition in London


A tweet about a "Spacemen" museum exhibition in London regarding the birth of the space age.

Hermitage-Vyborg Exhibition


Translation: 18.09.2015 in the center of the Hermitage-Vyborg exhibition "started its work From Nicholas I to Nicholas II. Epoch of Historicism in Russia»

One of the words I have run across yet forget repeatedly is "выставка" for "exhibition". But, the way I figure it, when I someday get the chance to travel to Russian and run across "выставка" on a poster at the Hermitage, I'll probably remember then.

Adjective version of the word...

выставочный центр - exhibition center 

Verb...

выставлять - to exhibit, to display, to put forward

я выставляю   
мы выставляем
ты выставляешь   
вы выставляете
он выставляет
она выставляет   
они выставляют

Thursday, September 17, 2015

What Zazzle Shop Keepers Can Learn From Googling Their Store

I saw a shopkeeper at Zazzle recently ask in the forums ... does Google index store fronts from Zazzle?

Yes, Google does crawl even the storefront at Zazzle. I know that Google is crawling Zazzle storefronts because I can find my storefront when I search for it on Google.

To demonstrate that Google finding storefronts doesn't really matter in the long run, I also googled "Disney Zazzle". It works out that even for a famous brand like Disney, all the options on the first page of search results at Google lead not to their Zazzle storefront, but to Zazzle's search results such as Disney T-shirts, Disney binders, and Disney gifts.

Because Disney is a trademarked brand name, all the products in the search results at Zazzle will get people to Disney's storefront if that is what they really want. But mostly I don't think even people looking for Disney products at Zazzle shop off the Disney storefront all that often.

How does this test work out with more generic search terms? I tested searching for some more general terms at Google like "pink pony poster". At the top of the list at Google, I found Zazzle's search results for gifts and posters. If most potential customers are going to give Zazzle a shot, it will be a poster on one of those two pages that catch their eye.

Does Google index specific products? Yes. From the search results for pink ponies at Zazzle, I picked out a poster that looked like it had fairly unique product name: "Little pink pony nursery children art poster".  When I search those terms at Google, the actual specific poster was at the top of the list in the Google search results. But this also doesn't really matter because customers want options. This is a cute poster, but chances are far greater that a customer looking at a list of 60 posters will find 1 they like and buy it than a customer looking at 1 poster and deciding that's the one they want. Even at WalMart there are lots of options on the shelves because people like to browse.

Little pink pony nursery children art poster
Little pink pony nursery children art poster by Kiddosz
Shop for a Poster template or design online at Zazzle.com


So, basically shopkeepers at Zazzle should realize that SEO is important. I read some articles on the subject every now and again too because I have blog. But when it comes to my stores at Zazzle, I spend more time thinking about Zazzle's guidelines regarding things like descriptions, tags, promoting products, and other zRank tips. Over the years, I've come to realize that if I do what Zazzle suggests, then my products perform better in their marketplace and the SEO takes care of itself. Since those guidelines change over time, it's kind of an unending process. I've always got a lot of work to do. While I was typing up this blog post, I took a few seconds to change the description of this poster. It really is a lot of work to keep up a Zazzle store. If we want to have an online store in a highly competitive market like custom gifts ... we can't be passive.



Tuesday, September 15, 2015

Custom Space Image Serving Trays at Zazzle.com

Top 10 Space Serving Trays

Pink Orion Nebula Serving PlatterPink Orion Nebula Serving Platter
Pink Orion Nebula Serving Platter
$63.95 USD

Lovely pink space image of the Orion Nebula. This is a portion of an image thanks to ...read more
Orion Nebula Serving TraysOrion Nebula Serving Trays
Orion Nebula Serving Trays
$47.95 USD

Lovely rust and teal green space image of the Orion Nebula. This is a portion of an i...read more
Purple Galaxy Cluster Serving PlattersPurple Galaxy Cluster Serving Platters
Purple Galaxy Cluster Serving Platters
$47.95 USD

Galaxy Cluster MACS J0717 thanks to NASA and Hubble program....read more
Pink Orion Nebula Food TrayPink Orion Nebula Food Tray
Pink Orion Nebula Food Tray
$47.95 USD

Lovely pink space image of the Orion Nebula with the plain wood option. This is a portion of an image thanks to ...read more
White Polka Dot Dreamy Pink Ombre Nebula Serving PlattersWhite Polka Dot Dreamy Pink Ombre Nebula Serving Platters
White Polka Dot Dreamy Pink Ombre Nebula Serving Platters
$47.95 USD

A dreamy pink orange ombre tint overlay on a beautiful space image of the Monkey Head Nebula with white polka dots...read more
White Polka Dot Dreamy Pink Ombre Nebula Serving TraysWhite Polka Dot Dreamy Pink Ombre Nebula Serving Trays
White Polka Dot Dreamy Pink Ombre Nebula Serving Trays
$63.95 USD

A dreamy pink orange ombre tint overlay on a beautiful space image of the Monkey Head Nebula with a white polka dot pattern...read more
Hipster Purple Ombre Monkey Head Nebula Serving TraysHipster Purple Ombre Monkey Head Nebula Serving Trays
Hipster Purple Ombre Monkey Head Nebula Serving Trays
$47.95 USD

A cool blue to rosy pink with beautiful purple shades overlay tint on a space image. ...read more
White Zigzag Purple Galaxy Cluster Square Serving TraysWhite Zigzag Purple Galaxy Cluster Square Serving Trays
White Zigzag Purple Galaxy Cluster Square Serving Trays
$36.95 USD

Add a white chevron or zigzag pattern to your own photo to create a custom gift. You will find several different size options in the store for these acrylic perfume, vanity, or serving trays. In t...read more
NGC 2174 Monkey Head Nebula Food TrayNGC 2174 Monkey Head Nebula Food Tray
NGC 2174 Monkey Head Nebula Food Tray
$63.95 USD

A February 2014 space image of the Monkey Head Nebula released in April in "celebrati...read more
Hipster Purple Ombre Monkey Head Nebula Serving TraysHipster Purple Ombre Monkey Head Nebula Serving Trays
Hipster Purple Ombre Monkey Head Nebula Serving Trays
$63.95 USD

A cool blue to rosy pink with beautiful purple shades overlay tint on a space image. ...read more

You can personalize these trays by adding a name or monogram. You can also replace the space artwork or image with your own photo.