Sunday, October 14, 2012

Another Quick Tip to Increase Your Sales at Zazzle

A continuation of yesterday's post

Today I ran across a lovely case store that had no iPhone 5 cases in it. The thing is, Zazzle automatically created the iPhone 5 cases for us based on our older iPhone 4 cases. Maybe they wanted more creative control? Who knows. Well, their deleting all those cases was a costly mistake. Zazzle worked with CaseMate to have iPhone 5 cases on the market before almost every other site. Those cases are flipping like hotcakes because when the phones were first released, if people wanted a new case Zazzle was almost the only place they could shop. That demand is slowing down a month later as iPhone 5 cases are more widely available. But, during the first month I made about some serious head way on my yearly goals. This is just another reminder that if you don't have the product created, you'll sell less than you could. Again, I'm not advocating that you make a case for every design or photo. But, if a design or photo looks good on cases ... you should have them in your store.