So, I log into Facebook today and see Martha Stewart's face on a cartoon character. I went to check out her Twitter account and sure enough:
CastleVille,zynga's'newest game goes live tonight with Martha's Kingdom. Play and visit with me. I am a very cute avatarYou can be the judge about her being a cute avatar, but I think the artist's at Zynga have done a great job with her likeness. I have to admit I'm kinda curious what will be unveiled tonight.
— Martha Stewart (@MarthaStewart) March 27, 2012
But, I also admit I don't quite get the whole concept of advertising through games.
“Corporations don't advertise products particularly - they're advertising a way of life, a way of thinking, a story of who we are as people and how we got here and what's the source of our so-called liberty and so-called freedom.” The Corporation (2003) – Richard Grossman
That quote gives new meaning to building "a kindgom with Martha and your friends"!